![]() This process focuses on the reasons for creating a product and the target audience of the product. Product design, which is typically part of the industrial design process, focuses on developing products. Related: How To Become an Industrial Designer What is product design? This may also involve evaluating a product's existing purpose or need and investigating ways to improve its appearance and functionality. This process uses the principles used in standard product design and applies them to creating processes for manufacturing products on a larger scale. Industrial design refers to developing products and improving their functions, limitations and aesthetics with a focus on achieving mass production. In this article, we define what industrial design is, explain what product design is, explore some key differences between the two, list important skills for either type of professional to have and compare industrial, product and digital design. Learning about these two areas of design can help you understand why both are essential for a business's success. Each type of design serves a unique purpose and requires a specific skill set, like industrial and product design. ![]() Design is a broad term that encompasses a range of specialties.
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